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Product details
File Size: 2169 KB
Print Length: 270 pages
Publisher: Bedford/St. Martin's; 1 edition (February 19, 2016)
Publication Date: January 6, 2016
Language: English
ASIN: B01N7QA4V5
Text-to-Speech:
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Amazon Best Sellers Rank:
#124,880 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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A huge challenge for the college business writing instructor is coming up with realistic, engaging assignments beyond the memo report and the bad-news message. “Business Writing Scenarios†meets that challenge beautifully.The text, which I received from the publisher as a review copy, includes a wide range of case-study assignments. These cases require students to write pieces they may have to write on the job: explanations, denials, inquiries, solicitations, complaint responses, and announcements of negative news. Beyond those, the text includes excellent team writing assignments including a policy, business plan, recommendation, request for proposals, and grant proposal.A significant strength of “Business Writing Scenarios†is the supporting discussion about each writing task. Each assignment includes detailed hints to help students be successful. Those hints include ideas about the purpose, audience, communication strategy, and content of the message. They provide just the right level of support to lead to success for both students and teachers. Professor Ramsey’s expertise as a writing teacher is obvious from the thoroughness of the information.An important resource for teachers and students is the text’s many examples of writing, by public figures, students in business writing classes, and the author. By my count, “Business Writing Scenarios†contains about 90 examples. Students can learn much even from the bad examples, whose faults—such as their extreme brevity, poor layout, and thoughtlessness—the author analyzes. I can think of past teaching situations in which one of Professor Ramsey’s examples would have perfectly illustrated an essential lesson.The book contains elements not often seen in business writing texts: an excellent discussion of office politics and the challenges of writing within the organization, a comprehensive chapter on the job-search process and its required documents, detailed examples and discussion of document design, and a wonderful chapter, “Business Writing Gaffes in the Real World.†This gaffe chapter includes authentic examples of foolish writing that ruined relationships and careers—messages with exaggerations, lies, insults, embarrassing disclosures, awkward timing, and more. While entertaining, the examples offer students a real opportunity to understand the ramifications of bad business communication.Because its assignments are demanding and sophisticated, “Business Writing Scenarios†is an excellent text for an advanced writing class, even an MBA program. I recommend it as a rich resource for college instructors and their students.
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